Bridgestone HiLaunch e12 Golf Ball

Introducing the NEW e12 Optimal Flight System. Fit Your Flight, Maximize Your Distance. We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions.  The three e12 models are each engineered to maximize distance:  e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight. New optimal flight system.

Longer Distance

Increased carry for longer distance

Higher Launch

Low compression softcore for higher initial launch

Innovative

Now featuring innovative mindset technology