Introducing the NEW e12 Optimal Flight System. Fit Your Flight, Maximize Your Distance. Bridgestone has learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions. The three e12 models are each engineered to maximize distance: e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight.
Improved Distance
Reduced hooks and slices for improved distance
Increased Forgiveness
Contact force dimple for reduced side spin and increased forgiveness
Innovative
Now featuring innovative mindset technology